In South Korea, soju is the preferred spirit, and no brand is more common than Jinro. Jinro is the country’s best-selling soju brand and the world’s best-selling spirit, having been introduced in 1924. Some also believe Jinro is to blame for Korea’s well-known hard-drinking culture.
Are you thirsty for knowledge? Here are six more facts about Jinro Soju to consider.
JINRO SOJU IS THE WORLD’S BEST-SELLING SPIRIT BRAND.
Jinro is the most popular alcoholic beverage on the planet, according to International Wine and Spirits Research (IWSR), which annually lists the world’s largest spirits brands by volume. It has kept the top spot since 2002, selling more soju than the second and third-place soju brands combined.
JINRO IS SOJU AND MUCH MORE.
Jinro is best known for its soju, but they also make other alcoholic drinks. Since 1924, Jinro Chamisul Classic Soju has been the flagship label. Jinro Chamisul Fresh Soju is a slightly lower-ABV variety that has been filtered through Korean bamboo charcoal. Jinro 24, a variant of the spirit with 24-percent alcohol by volume (ABV), is suitable for mixing cocktails.
Jinro also yields flavored soju, such as Jinro Chamisul Grapefruit, Jinro Green Grape, and Jinro Plum. It makes raspberry wine (Jinro Bok Bun Ja), plum wine (Jinro Mae Hwa Soo), and rice wine (Jinro Mae Hwa Soo) (Jinro Makguli). Jinro TokTok Peach, a 3-percent-ABV peach-flavored sparkling beverage, is another choice.
SOUTH KOREAN CUISINE’S SOCIAL LUBRICANT AND STAPLE IS JINRO SOJU.
Soju is so important to any South Korean that Jiro’s 350-millilitre green bottle has become synonymous with the category.
In a 2015 interview, Max Soh, general manager and beverage director of New York’s Fiji, said, “A little green bottle, shot glasses around.” “Soju is still present when we go out to drink and have a good time.”
KOREAN SOAP OPERAS ARE VERY LIKELY TO HAVE MADE IT Popular.
Soju plays an important role in K-Dramas, as it does in real life. According to Daniel Gray, director of Seoul-based food tour company Delectable Travels, Visitors often imitate soap opera characters’ drinking habits, who told VinePair in 2016 that they are “imitating art and doing it in real life.”
AMERICA’S PASTIME HAS AN OFFICIAL PARTNER IN JINRO.
Ryu Hyun Jin was the first South Korean baseball player to sign with the Los Angeles Dodgers in 2013, and Jinro was the first soju brand to be sold at Dodger Stadium. HiteJinro collaborated with the Los Angeles Dodgers in 2012 to sell the stadium’s “only Korean and Asian beer.”
IT’S TRADITIONALLY OUT OF THE BOX.
Jinro is a character in the manga Jinro Rice, barley, and tapioca are used to make soju in Singapore. While this combination of starches is popular nowadays, soju was originally made entirely of rice. When the Korean government banned rice in soju processing, Jinro and a few other producers changed their tactics. (This ban was enacted in 1965 during a rice blight, in the 1950s during the Korean War, or 1910 when Japan invaded Korea, depending on the source.)
In 1999, the ban was lifted. Soju manufacturers started adding rice back into their recipes but kept stand-in ingredients like sweet potato, and soju drinkers had grown accustomed to their cheaper spirit. The new normal is a mixture of starches.