If you are interested in commercial voice-over services, you may be curious about the different steps involved in the process. These include deciding on the type of voice you want, getting a quote, choosing a voice actor, and selecting a studio. Here are some of the common questions you may have.
Choosing the right voice for commercial voice over
When creating a commercial, choosing the right voice is essential to success. First, consider your intended audience and what kind of voice would suit them. The agent should be engaging and believable – not something that echoes stereotypes or sounds overly professional. The representative should be suitable for the kind of good or service you’re promoting.
Typically, commercials use voices that convey urgency and excitement. These voices may be booming or soft-spoken. A higher-pitched, enthusiastic voice may be appropriate when localizing for foreign markets. Voice-over artists need to know how to adapt to different accents and tones, as well as different speech patterns and cadences. For each type of commercial, an artist must develop a unique voice for the brand.
An aggressive voice may be necessary if a script includes a hard sell.
On the other hand, if the writing is less aggressive, a friendly announcer voice may be appropriate.
Getting a quote
Getting a quote for a commercial voice over is an integral part of the process. While quoting can happen at any stage of the process, there are certain factors that you should be aware of. First, ensure you provide all the relevant information to the voice actor. For instance, if the project involves directing viewers to a website or call center, you should know precisely how many lifts you’ll be granting them and how long you expect to use them.
Second, ask about the fee structure. Commercial voiceover talent prices tend to be higher than normal voice. It’s also a good idea to ask whether the fee will be negotiable. Typically, commercial voice talent places a premium on exclusivity.
Third, remember that the length of a national ad campaign will vary. You may need a voiceover for several months or a full year of advertising. You can also get a quote for different usage periods by asking the voiceover artist for a quote.
Choosing a voice actor
When selecting a voice actor for your commercial voice-over project, there are many things to consider. First, consider the voice actor’s capabilities, including pronunciation and pacing. Another factor to consider is their experience. Different actors have varying rates and experience levels, so choosing someone with the right skills and expertise for the project is essential. The following are ten things to consider when choosing a voice actor:
Make sure to hear the voice sample of the actor. It is an excellent way to gauge how they sound. A competent voice actor should also possess the best recording tools. Finally, professionals ought to have websites that professionally display their work.
To conclude, though, more information is required. You may also need to hire a voice actor who can provide custom recordings based on the script you provide.
When choosing a voice actor for your commercial voice-over project, keeping your production’s pacing in mind is essential. Pacing is important because voice talent must convey the message you want it to get. Experienced voice talent will know what pace is appropriate for your commercial. Listen to the voice talent’s demo several times to determine how well the pacing matches your needs.
Choosing a studio
When choosing a studio for recording commercial voiceovers, you must select one that meets your specific needs. The best studios have shelving and a desk to sit down at and edit your work. They also offer a place for all of your microphones and accessories. The studio should have the proper cables to connect your equipment.
When choosing a voice talent, ensure they have extensive experience and know what they are doing. Professional voice talents undergo rigorous training and refine their skills as they take on more projects. While they can be hired remotely, big projects may require them to come into a studio. Therefore, choosing a studio that offers high-quality recording equipment is also essential.
You’ll need a microphone, a DAW, speakers, and an interface. Some people prefer a Mac, but a Windows computer will do the same job.