How can you define Instagram hashtags?

A hashtag can be defined as a combination of letters, numbers, and/or emoji before which the # symbol is placed. For example, #NoFilter. The hashtags used in social media pages such as Instagram are used to categorize content and make it more specific and explainable to the followers of a specific page. Hashtags are links that could be clicked upon. Anyone who clicks on an Instagram hashtag or performs a  hashtag search on Instagram will connect you to pages showing all the posts tagged with that hashtag so that you can get more information on the specific topic that is combined in the hashtags.

Why is it important to use Instagram hashtags?

Hashtags are an important way to reach a higher Instagram audience. When a hashtag is used for a certain topic, your post will appear on the page which is related to the topic for that hashtag. If you use a hashtag on Instagram Stories which is a special feature of Instagram, the subject of your Instagram Story could be included in the relevant hashtag Story, which also becomes a part of the hashtag page.

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It is beneficial to use hashtags along with your post because people can also choose to follow hashtags, which means they could have an access to your hashtagged post on their Instagram page and that might even lead them to follow your Instagram page and that will lead to an increase in your Instagram followers. Instagram hashtags can be a great way of building your business online so people are motivated to get in touch with your brand.

How many hashtags you could use in an Instagram post

The platform of Instagram allows you to add up to 30 hashtags if you are posting on Instagram, and up to 10 hashtags if you are using it in an Instagram Story. If you try to include more than the said amount as per the social guidelines, you would not be able to post your story or feed on Instagram. This being said, just because you are allowed to use a certain number of hashtags for Instagram doesn’t mean that you should keep adding hashtags unnecessarily to highlight your post.

There are no specifications for the number of hashtags that can make business-related posts look attractive, or even if you are about to post any regular feed on your personal Instagram page, there are varied opinions about the number of hashtags that you should use. The general opinion of social media marketing pundits is that about 11 hashtags are a good number to start with. But the most common number of hashtags that can make a post look both attractive and meaningful on Instagram is between 1 and 3.


An Instagram user has the liberty to pick and choose a few hashtags to use each time on a new post. It is a better way to choose new hashtags on Instagram than having to remember the hashtags or search for new ones for each post.



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